The Institute of Contemporary Art, Los Angeles (ICA LA) is a new museum located in Downtown Los Angeles. The ICA LA’s exhibitions of works by international artists, dynamic public programs, and inclusive community partnerships reflect the diversity of Los Angeles and the world. ICA LA’s mission is to support art that sparks the pleasure of discovery and challenges the way we see and experience the world, ourselves, and each other. Founded in 1984 as the Santa Monica Museum of Art (SMMoA), ICA LA builds upon a distinguished history of fostering artistic experimentation with bold curatorial choices and connecting with various communities via timely, meaningful, and engaging public programs. ICA LA is committed to making contemporary art relevant and accessible for all, by providing free admission. Among a variety of displays you will also see the popular Rafa Esparza: de la Calle exhibit. GOLD METROPOLITAN MEDIA is excited to work with the ICA LA to create banners for the museum near its entrance.